The New TorchBearer Labels. They’re done (Whew!).

I pretty much swore off print in college after realizing I was killing too many trees during the design process, but I made a rare exception for my friends over at TorchBearer Sauces. They’re introducing a new, taller bottle for their products that makes it much easier to pour their sauce. I took a quick stab at scaling the characters from the existing bottle designs but ultimately convinced the guys at TorchBearer to let me redraw all of the labels from scratch.

I picked up a few of the newly-labeled bottles at the last Vidian (hot sauce party). Judging from some of the pictures I took (like the one above), I discovered I still have a lot to learn about my Flashbulb and white balance.

It was a fun assignment, as I don’t often get to draw really wacky characters, plus no paper was harmed in the making of the bottles (thanks to my trusty Cintiq). There are a few older bottle designs still out there (as well as a few new ones that aren’t yet out), but the new bottles should be hitting Giant Food and Whole Foods in the near future.

It’s still a little weird to see my handwriting on labels when I go through the supermarket aisles . . .