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Anatomy of a TorchBearer Sauces Label

by: Rich Hauck

slaughter

After a few years of dormancy, I got back on the horse and created two new TorchBearer Sauces labels. The first (above) is a reinterpretation of the original Slaughter label, which was created by the now-defunct Neiman Group. The label really needed to be revised due to the change in bottle sizes several years ago.

The labels have have more recently featured real people, and in this case, local blogger Sara Bozich graces it (sorry Jaime, you’ll get a label, soon!). If you’ve ever sampled Sara’s Slaughter meatball recipe, you’d immediately know why she’s been immortalized, here.

Of course, translating real people into cartoons requires a balance of not defaming them, yet exaggerating them in the askew perspective of the TorchBearer label world. The example above definitely took far more versions than any other, and I was constantly running it by the Sara and the hot sauce brass.

horseradish-sketch

Grant’s label was far easier. It was initially inspired by a picture of Grant as a child on a tricycle, but the horse version (below) ultimately trumped the original sketch.

smokey-horseradish

As with all of the other labels I’ve drawn, everything’s done digitally with Photoshop, Illustrator, and a Wacom Cintiq. They generally take 20-40 hours a each, so I’m looking forward to a break before the next one.


Categories:advertising art food and drink photoshop
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About Rich Hauck

Rich Hauck

I'm a creative technologist at Hauck Interactive, Inc. and an adjunct instructor at HACC. I live in Harrisburg, Pa. with my wife and three boys. I enjoy good coffee, Trappist beers, Orioles baseball, and good design.


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