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Personal and Professional Blog of Rich Hauck

The TorchBearer Labels That No One Will Ever See

by: Rich Hauck

Okay, so it’s a misleading title (especially now with this post), but it sounds cool.

Before I apparently became famous as the guy in this photo, my former claim to fame was as the “TorchBearer label guy.” I’m (finally) revisiting my past identity by working on the Psycho Curry label, and I figured I’d share a set of  labels that were seen exclusively by the trade show circuit.

The good folks at Datum Storage Solutions are fans of both TorchBearer’s sauces and their labels, and they commissioned me to do two custom labels for mini-bottles for trade shows. The theme: spartans and zombies.

In what’s become a rarity in my workflow, I actually did some starting sketches on paper before moving to digital. Here’s some of the sketches along with the final product.

spartan-2

spartan-1

 

spartan

zombie


Categories:art Illustration
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About Rich Hauck

Rich Hauck

I'm a creative technologist at Hauck Interactive, Inc. and an adjunct instructor at HACC. I live in Harrisburg, Pa. with my wife and three boys. I enjoy good coffee, Trappist beers, Orioles baseball, and good design.


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