Vibe Designing






I took at stab at vibe designing–no manual layout, just prompting.
For my little exercise, I asked for a social photo-sharing site and compared v0, Google’s Stitch, and Claude Design. Amusingly, each tool automatically generated a brand name for me (Claude gave my app the name “PhotoShare”, v0 created “Lumina”, and Stitch named it “Invisible Gallery”).
The end result yielded a series of clean interfaces with fancy stock photos, neutral tones, and nice rounded edges–all more polished than a junior designer’s work, but ultimately a lot of sameness. While it seems like these tools (perhaps inadvertently) are all respecting Jakob Nielsen’s usability heuristic #4 regarding consistency, this feels dialed up to an eleven.
This sameness isn’t restricted to the design, either. Want a design file? It’s Figma. Want a coded example? You’re likely getting React with Tailwind CSS. Of course, one could simply prompt overrides to these defaults.
The New Yorker recognized this emerging industry pattern and published an article pointing out this AI aesthetic taking over. I’d definitely share the same concerns.
Where will this ultimately, lead? I think we’ll see more designers drafting very specific prompts to emulate bespoke designs…Or start something akin to an artistic movement that rejects this sameness with layouts that could only be cooked up organically. As for me, I still enjoy the act of creating a bit more manually.
