Personal and Professional Blog of Rich Hauck

Josh Davis’s Z4 Prints

by: Rich Hauck

Joshua Davis, the guy who was skooling wannabe Flash rockstars like me on algorithmic programming before we knew what to call it, has just finished a series of prints for BMW. Looking at this site, I was wondering how BMW promotes this campaign (since I’d not have heard of it without going to Mr. Davis’s site), but I guess me posting about it does the job, doesn’t it?

Fragmente Anyone?

by: Rich Hauck

Well, I’ve finally gotten out of my rut–my week long mourning over lost hard drive data (even though I’m not 100 percent sure I’ve lost them yet). So what’s new? I just ordered a new laptop, which should be on the way in a month thanks to the backlog of orders for it. In the meanwhile, I hope the guys at Tekserve live up to their great reputation and save some of my lost work. Also of note, my good friend Dave finally decided to rejoin the blogging world with his Fragmente site after a year hiatus. Dave couldn’t just live with WordPress like the rest of us; he had to write it all his own. He’s beaten me to the punch by posting some really cool pics of NYC and Williamsburg as my photos remain trapped on my cell phone. Check ’em out.

Categories:NYC photography

Jordan TV Spot

by: Rich Hauck

ESPN has an interesting little article on the Jordan: 2nd Generation spot by Wieden + Kennedy. I think it’s interesting to see that Air Jordan’s shoes stay true to his winning colors of Chicago red, white, and black rather than his twilight days as a Wizard. I suppose it only reinforces the myth.

We’ve seen Kobe, and now we’ve seen King James, but will there ever be another Michael Jordan? I doubt it. I don’t think it was solely Jordan’s talent on the court, but also the infancy of what has become an industry of athlete endorsement. It’s difficult to create an icon, regardless of the talen, when the public is now so familiar with the term.



by: Rich Hauck

It’s that thing you tell yourself only happens to other people…until it happens to you. Yup, on Friday my laptop hard drive crashed, and with it quite a bit: my vacation pictures, my freelance work for the past few months, the cure for cancer. Sigh.

Fortunately, the hard drive is covered under an extended warranty, so I’m getting a new hard drive in two weeks. Unfortunately, the data recovery (if it works) is setting me back $650. In the meanwhile, I’m on my PC (it got backed up as soon as I got on it) and keeping my eyes peeled on any available MacBooks to migrate to.

It’s amazing to see how independent one can be with the Internet. I lost my bank account pins as well as the username/logins for several accounts, but these loses are all remedied thanks to one or two main e-mail addresses. My bookmarks are on (although my collection of RSS Feeds aren’t), And all of my thesis work looks to be backed up.

Of course, anyone who knows me knows I’m going nuts without working. I don’t know how many more Madden games I can take…


My Movie Picks and the Movie Rental Industry

by: Rich Hauck

It’s funny how all of these articles on Netflix throttling have really exposed what’s behind those movie delays in the mail. Suddenly, with grad school completed, there’s time again to watch movies! But along with that are those purposeful delays in shipping.
Oh well, onto what this post is about. My best rental of late was Lord of War. No U.S. studio willing to back a film that stars Nicholas Cage? That’s almost a formula for success in my book.

The other film I rented that has remained somewhat under the radar was The Shape of Things by Neil LaBute. I missed the play in NYC but finally caught this film (albeit three years late) and loved it. My wife was disgusted by it, but polarized opinions are to be expected with LaBute’s work.

Overall, I’m wondering if it’s just my tastes or if the indie film industry should attempt a coup. The music industry appears to be making a huge shift thanks to the online sales and communities like MySpace; maybe it’s time for the film industry to review its distribution methods. How about premiering films online for starters? Of course, big names would have to be tied onto such projects, but it doesn’t look like the theater business is really working anymore, and some alternative ideas wouldn’t hurt.


The Blogging Formula

by: Rich Hauck

New York Magazine has a fascinating article on creating a successful formula at creating an A-list blog. Sadly, I’m never going to be on the short end of the power law distribution, but that’s just fine with me because I have no interest in going for mainstream gossip or modifying my posting style to a specific niche audience. Bit-101 used to segment his blog posts into a Flash and personal blog, but it looks like that died quick. I can’t really blame him, because it’d probably be pretty annoying. Well, if any bloggers that read this are shooting for being a millionaire, though, read this article and create your chance!

Categories:General webdesign

Open Source Video Games

by: Rich Hauck

I started re-subscribing to Engadget (I don’t know why I stopped) and got caught up in the news for the Nintendo DS. A TV Tuner and a Web Browser, oh my! Upon seeing the article, I realized that Nintendo did go ahead and correct that industrial (yucko!) product design by releasing a more ergonomic case (who knows when America will see it, if we see it).

That got me looking for a press release on the new design, which somehow led me to this article on converting the Nintendo DS into a PDA.
There are always those nuts willing to rip apart technology and reuse it for their own purposes. I should know, as I went to a school where a guy carried a wireless Ma’ Bell rotary. Why doesn’t a video game company make that more accessible to the rest of the world? Embrace user customization! Publish documentation! This train of thought has been experimented with the “create your own character” in Madden, or the build your own dungeon of Warcraft, but I’m talking about the no holes barred, source code release. Id ultimately did this with Quake, and look at all the crazy mods out there.
Not profitable, you say? It could be, if utilized correctly. Manufacturers can develop, build, and sell the product, and then publish documentation on how to hack it. That alone would encourage a user base to build upon itself, and when innovations arise, Manufacturers can publish (and sell) a new build.

It’s optimistic, I know. But wouldn’t it be cool program your own iPod OS with the security that you’re getting documentation from the source?

Categories:General ITP


by: Rich Hauck


Originally uploaded by mandalatv.

A picture of my friends Robin and Chris at John’s Pizza in Midtown Manhattan after attending a Late Show taping. It’d have to be someone from hundreds of miles away (Robin) to get me to travel across the pond to finally see Letterman. I took this unflattering picture to see how my new phone would handle low lighting.

I feel like I went from zero to 160 technology-wise. All of the mobile development at ITP made me feel a bit long in the tooth, being that I’d never sent a text message until last month and had a very plain-jane phone. That changed today as I received my Nokia Series 60 6682 Smart Phone. The phone comes with an Opera Browser, a 1.3 megapixel camera, and Bluetooth.

I’m planning on experimenting with some Flash Lite 2.0 development and hope to add a feature on Beyond Second that allows for photo e-mail submissions. I’m proud to say that I posted this through Flickr+WordPress (cool feature!) and just registered with today. My phone number? I stuck with a 717 area code (Central PAers, there’s hope of me moving back yet!).

Categories:ITP NYC

About Rich Hauck

Rich Hauck

I'm a creative technologist at Hauck Interactive, Inc. and an adjunct instructor at HACC. I live in Harrisburg, Pa. with my wife and three boys. I enjoy good coffee, Trappist beers, Orioles baseball, and good design.